A Tech Entrepreneur Turns Local News Publisher

Peter Thomas is a serial entrepreneur who has founded and run eight tech startups, including a wildly successful venture called Averetek, which he sold five years ago.  His latest venture is Read More...

Category: Interviews

Author: Catherine Buday

12 Strategies to Get Customers to Buy Your Product

Many entrepreneurs struggle to get their products into customers' hands. Yet, their survival and profitability hinge on convincing customers to buy their products. Compared to large companies, Read More...

Category: Commentary

Author: Jay Mulki

What AI Means to Small Businesses

If you keep abreast of the news on a regular basis, it's rare to go even one day without hearing about the spread of artificial intelligence. From customer service to cybersecurity to inventory Read More...

Category: Features

Author: Terri Williams

Persuasive Communication for Crucial Conversations

The ability to sell an idea – to colleagues, management, potential investors, and customers –  has never been more crucial for business people, especially in a digital world with a loud and Read More...

Category: Applied and Practice

Author: James C Wetherbe

Is Self-Interest Complicating Your Budget Planning Process?

  Part 1 of a two-part series Are you familiar with any of the following scenarios? “My business unit leaders never set realistic budgets, I have to push them and prod them to get growth—did Read More...

Category: Applied and Practice

Author: Joseph Astrachan

The ABCs of Creating an Innovative Company

EDITOR'S NOTE: Many entrepreneurs struggle to define innovation: whether it’s a product or a process; a radical or gradual change; and even a threat or an opportunity. However, in a world where AI Read More...

Category: Commentary

Author: Steve Wunker

Authenticity Lessons From the Craft Beer Industry

From ancient Mesopotamia through the onset of the Industrial Revolution, craft-based industries have been a path to prosperity. Today, craft-based ventures attract a growing number of consumers who Read More...

Category: Research Insight

Authors: Stanislav Dobrev and Cameron Verhaal

Our Mission: Bringing You Research-Based Business Insights

This month, the EIX platform marks its 10 th anniversary. Along with our anniversary, we are also celebrating a milestone in viewership: We will achieve 12 million page views for the academic year Read More...

Category: Commentary

Author: Jon Eckhardt

Our Best Advice on Using AI to Grow Your Business

Just two years ago, generative AI was not on anyone's radar. But today, it promises to be one of the most disruptive forces in the business world in the future. We have seen it in our own Read More...

Category: Commentary

Authors: Mat Hughes and David Townsend

Innovating Without Hallucinating: Making AI Your Partner in Creativity

The rapid advancement of generative AI (GenAI) tools like ChatGPT, DALL-E, and others represents an exciting new frontier for enhancing human creativity. As these technologies gain capabilities once Read More...

Category: Applied and Practice

Authors: Judy Rady and David Townsend