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Should You Sell or Hold That Patent?
Approximately 16% of patents change hands during their lifetime. A patent in the right hands can be a win-win for both the buying and selling firms, as well as for consumers who can benefit from the Read More...
Abundant Marketing Resources Can Hinder Family Firm Innovation
Most people would agree that businesses benefit from three core marketing resources: strong market knowledge, great relationships with customers and suppliers, and a sterling public image, brand, and Read More...
Against the Odds, Women Can Still be Powerful Innovators
EDITOR'S NOTE: This article was produced in partnership with Strategic Entrepreneurship Journal, a leading academic journal, as part of our effort to highlight actionable cutting-edge research on Read More...
Disruptors v. Defenders: Course-Length Corporate Entrepreneurship Simulation
Disruptors v. Defenders is a virtual, team-based entrepreneurship immersion simulation fueled by individual work and team coordination, spanning an entire course term. This exercise is designed to Read More...
How Less Can Be More: Simplicity and Complexity in Product Design
Apple has become the standard bearer for products that are both technologically complex and simple to use.  The Apple TV remote has two buttons and a ring, whereas the typical cable remote has Read More...
Intrapreneurship Can Turbocharge Companies
In his book  Lean Startup in Large Organizations , corporate innovation expert  Jim Euchner offers a systematic approach to successfully implementing Lean Startup practices in established Read More...
Field of Dreams: Exploration of Entrepreneurial Possibilities
For several decades, entrepreneurship scholarship has been fixated on understanding the “the processes of discovery, evaluation, and exploitation of opportunities” (Shane & Venkataraman, Read More...
Challenge for 2022: Innovating Despite Uncertainty
The year-end is traditionally a time for setting new goals for the coming year, but if we've learned anything from 2020 and 2021 it's that our best-laid plans must be flexible. The continued Read More...
Building a Company Step By Step, Ch. 4: Your Customer Hypothesis
  EIX is featuring interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This Read More...
Category: Interviews
Building a Company Step By Step, Ch. 1: How Startups are Different
EIX will feature interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This interview Read More...
Category: Interviews

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