Authenticity Lessons From the Craft Beer Industry

From ancient Mesopotamia through the onset of the Industrial Revolution, craft-based industries have been a path to prosperity. Today, craft-based ventures attract a growing number of consumers who Read More...

Category: Research Insight

Authors: Stanislav Dobrev and Cameron Verhaal

What If Activists Target My Company?

Conventional business wisdom holds that innovation comes from smart strategizing inside the company. However, business innovations are often prompted by factors outside of a company. Increasingly, Read More...

Category: Research Insight

Authors: Theodore L. Waldron , James C Wetherbe , Chad Navis , Elizabeth Karam and Gideon Markman

How to Develop a Successful Social Media Strategy

EDITOR'S NOTE: This article is part of Lessons from Leaders, a Next Avenue initiative made possible by the Richard M. Schulze Family Foundation and EIX , the Entrepreneur Innovation Exchange. Social Read More...

Category: Features

Author: Jennifer Nelson

Should You Tweet Like Elon? When It Pays to be Provocative

Entrepreneurs often use social media platforms like Twitter or Instagram as a low-cost way to connect with their ventures' stakeholders. Superstar entrepreneurs often use it to wield their clout, Read More...

Category: Research Insight

Authors: Benedikt Seigner , Hana Milanov , Erik Lundmark and Dean Shepherd

How Family Firms Can Ensure Being Sustainable Pays Off

One of the greatest challenges today for any firm is to operate a sustainable business model. Besides helping to address climate change, such a model can help improve firm performance. When a firm is Read More...

Category: Research Insight

Authors: Adrian Stutz , Sabrina Schell and Andreas Hack

Falling from Grace: How Scandals Affect Family Businesses

Promoting the family behind the family business can often bring benefits. Consumers can feel better about a product or service – and more likely to trust it and buy it -- if they know a Read More...

Category: Research Insight

Authors: Emanuela Rondi , Carlotta Benedetti , Cristina Bettinelli and Alfredo De Massis

Your Voice Can Influence Your Crowdfunding Success

New ventures needing investment often turn to crowdfunding platforms such as Kickstarter, StartEngine, and Indiegogo to reach funders and generate exposure to angel investors, venture capitalists, Read More...

Category: Research Insight

Authors: Thomas Allison , Benjamin Warnick , Blakley Davis and Melissa Cardon

Should Family Members Be the 'Face' of Your Company?

Around the globe, advertisements for family businesses regularly include expressions like: “Our family serving yours for the last three generations” and, “Our name on the product guarantees its Read More...

Category: Commentary

Authors: Jonas Ruzek , Ben Cooper and Kimberly Eddleston

Using Family History for Competitive Advantage

Family businesses often have dense histories interweaving both the family and the business and involving more than just the past. Our recent study (Ge, De Massis & Kotlar, 2022), shows that Read More...

Category: Research Insight

Authors: Bingbing Ge , Alfredo De Massis and Josip Kotlar

Using Social Media to Market Startup Businesses

Editor’s note: In this series, Next Avenue will follow Patricia Wynn as she embarks on becoming an entrepreneur with her North Carolina lifestyle assistant business. Future installments will note Read More...

Category: Features

Author: Leslie Hunter-Gadsden