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'Home Field Advantage' Works in Business as well as Baseball

Entrepreneurs with great ideas often feel they must pull up stakes and move to a region that is known as a hub for their specific industry.  But research that we published in 2012 suggests that Read More...

Category: Research Insight

Authors: Olav Sorenson and Michael S. Dahl

Helping Students Shake Up the Marketing Mix

Sleepovers at mattress stores, banks that allow depositors to set their own maturity dates on certificates of deposits, a bowling alley that charges by the number of pins that the bowler knocks Read More...

Category: Education and Teaching

Author: Michael Morris