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How Less Can Be More: Simplicity and Complexity in Product Design

Apple has become the standard bearer for products that are both technologically complex and simple to use.  The Apple TV remote has two buttons and a ring, whereas the typical cable remote has Read More...

Category: Applied and Practice

Authors: Chris Meyer and Scott Newbert

Challenge for 2022: Innovating Despite Uncertainty

The year-end is traditionally a time for setting new goals for the coming year, but if we've learned anything from 2020 and 2021 it's that our best-laid plans must be flexible. The continued Read More...

Category: Commentary

Authors: Daniel Forbes and Jon Eckhardt

Can You Afford to Experiment?

Lean Startup & Minimum Viable Products have replaced planning and are helping entrepreneurs find product-market fit more quickly. But these tools also have costs and risks. Historically, Read More...

Category: Applied and Practice

Author: Andrea Contigiani

Turn Your Idea Into an Innovation

  Many innovations have started with people who were not engineers, scientists or coders, and had no idea how to turn their great idea into a marketable product or service. Fortunately, today's Read More...

Category: Interviews

Author: Kimberly Eddleston

My Entrepreneurship Journey: Ireland to the Middle East and America

I grew up in Ireland, and my family hails from Ballyhaunis in County Mayo. Dad was a small business owner, who used his trusty cab to provide service to our neighbors. Dad provided my first exposure Read More...

Category: Applied and Practice

Authors: Kieran Folliard and Eapen Chacko

Teaching Students to Design and Commercialize New Products: A Journey in its Third Decade

Entrepreneurship education takes a variety of forms. In recent years, many colleges and universities have shown an interest in educational experiences that are both “cross-campus” and Read More...

Category: Education and Teaching

Author: Daniel Forbes

For the Best Customer Data, Look Beyond the Market

Seed stage entrepreneurs must grapple with how they will scale their businesses. While this process includes many steps, discovering the proper product/market fit for the business is critical early Read More...

Category: Applied and Practice

Author: Jon Eckhardt

Conflict of Interest Policies Can Stifle Students and Innovation

In the private sector, collaboration between the people who develop and commercialize new technologies is essential to a successful new venture.  But in the college setting, Conflict of Interest Read More...

Category: Commentary

Author: Liz Christenbury

Intuition Isn't Enough for Entrepreneurs

  Entrepreneurial legends like Steve Jobs -- who created blockbuster products without asking anyone if they wanted them – anticipated the market. Many other entrepreneurs have great ideas that Read More...

Category: Commentary

Authors: Sharon Alvarez , Kathleen Allen and Lars Oddsson

How Can We Define 'Innovation'?

Innovation is a kind of Holy Grail in the world today. Companies strive for it, consumers often reward it, and policy-makers say we need more of it. But many people still find themselves asking, Read More...

Category: Applied and Practice

Author: Daniel Forbes