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To Engage Business Students, Roll Out 'the Barrels'

Many of us may remember the “Choose Your Own Adventure” books from childhood. In these tales, the story develops to a point and presents a scenario choice to the reader. Depending on the choice Read More...

Category: Education and Teaching

Authors: Whitney Peake and Teran Sundy

A Father/Son Sitdown: Howard and Steven Aldrich

More than 20 years ago, Steven Aldrich showed the Mosaic Browser to his father, noted entrepreneurship professor Howard Aldrich. It was a time when Steven was imagining a future in helping Read More...

Category: Interviews

Author: Howard E. Aldrich

Entrepreneurial Brinkmanship: Lessons Learned from Best Buy and FedEx

Entrepreneurial startups have the advantage of nimbleness that comes from being small and collaborative. They are a speedboat compared to the corporate barges they compete against in the early stages Read More...

Category: Applied and Practice

Author: James C Wetherbe