SEARCH RESULTS
Most people would agree that businesses benefit from three core marketing resources: strong market knowledge, great relationships with customers and suppliers, and a sterling public image, brand, and Read More...
Category: Research Insight
Authors: Qilin Hu , Mat Hughes and Paul Hughes
Sometimes an innovator or new company has an idea for a product that seems to have blockbuster potential -- only to fizzle and flop. Why does this happen? In this interview with EIX's Kim Read More...
Category: Interviews
Author: Kimberly Eddleston
I grew up in Ireland, and my family hails from Ballyhaunis in County Mayo. Dad was a small business owner, who used his trusty cab to provide service to our neighbors. Dad provided my first exposure Read More...
Category: Applied and Practice
Authors: Kieran Folliard and Eapen Chacko
Entrepreneurial legends like Steve Jobs -- who created blockbuster products without asking anyone if they wanted them – anticipated the market. Many other entrepreneurs have great ideas that never Read More...
Category: Commentary
Authors: Sharon Alvarez , Kathleen Allen and Lars Oddsson
Sleepovers at mattress stores, banks that allow depositors to set their own maturity dates on certificates of deposits, a bowling alley that charges by the number of pins that the bowler knocks Read More...
Category: Education and Teaching
Author: Michael Morris
Corporate funding helps make business/entrepreneurial research relevance and practicality by ensuring market value of the results (Eckhardt and Wetherbe). However, many university Read More...
Category: Theory and Research
Author: James C Wetherbe
“ Entrepreneurship starts with the discovery of an economic opportunity, which is preceded by a conjecture of the relative value of resources” (Shane and Venkataraman, 2000) The above quote could Read More...
Category: Commentary
Author: Phillip Phan