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Falling from Grace: How Scandals Affect Family Businesses
Promoting the family behind the family business can often bring benefits. Consumers can feel better about a product or service – and more likely to trust it and buy it -- if they know a Read More...
Category: Research Insight
Authors: Emanuela Rondi , Carlotta Benedetti , Cristina Bettinelli and Alfredo De Massis
Family Businesses Can Help One Another
Measures to “flatten the curve” of the COVID-19 pandemic, such as limiting public gatherings and forcing the extended closure of non-essential businesses, have created one of the direst threats Read More...
Category: Commentary
Authors: Theodore L. Waldron and James C Wetherbe