|
SEARCH RESULTS
How Famous Family Firms Use Their History to Connect With Stakeholders
Tangible items like postcards, photos, old accounting books, or logos and images from brand and advertising campaigns are more than just mementos of a family business’s past. They create the family Read More...
Category: Research Insight
Authors: Luca Manelli , Vittoria Magrelli , Josip Kotlar , Federico Frattini and Antonio Messeni Petruzzelli