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Markets are a strong mechanism that force entrepreneurs to produce outputs that are useful to customers. Ironically and sadly, schools that groom future entrepreneurs too often don’t consider Read More...
Category: Theory and Research
Authors: Jon Eckhardt and James C Wetherbe
Corporate funding helps make business/entrepreneurial research relevance and practicality by ensuring market value of the results (Eckhardt and Wetherbe). However, many university Read More...
Category: Theory and Research
Author: James C Wetherbe
Just as space programs must carefully think out which parts of the cosmos can and should be explored, so must entrepreneurs navigate a seemingly endless universe of possibilities for their intellect, Read More...
Category: Theory and Research
Authors: James C Wetherbe and Zhu (Drew) Zhang