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“The Theory of Planned Behavior.” Read More...
Category: Theory and Research
Authors: Lisa Auster-Gussman and Daniel Forbes
TV remotes didn’t start with dozens of buttons - the Zenith Space Command was developed in 1956 Read More...
Category: Applied and Practice
Authors: Chris Meyer and Scott Newbert
The course, called, “New product design and business development” (NPDBD), is administered jointly by Read More...
Category: Education and Teaching
Author: Daniel Forbes
In the private sector, collaboration between the people who develop and commercialize new technologies Read More...
Category: Commentary
Author: Liz Christenbury
Startup — say entrepreneurs should find out what customers want by working closely with them while developing Read More...
Category: Applied and Practice
Author: Jon Eckhardt
Experimental development and design, trial production and marketing involve a process of matching the Read More...
Category: Applied and Practice
Author: Daniel Forbes
Technology developed in a prestigious university has a perceived quality. Read More...
Category: Applied and Practice
Author: Kathleen Allen
.; and defined contribution benefit plans have about 60% of their assets in mutual funds -- so the wealth Read More...
Category: Applied and Practice
Author: Eapen Chacko
Hence, domestic firms in the industry developed mostly independently from the influence of foreign firms Read More...
Category: Theory and Research
Authors: Kristin Brandl , Ram Mudambi and Vittoria G. Scalera
We put those pieces together and started to write a business plan to create a new type of insurance, Read More...
Category: Interviews
Author: Howard E. Aldrich