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The goal of the product development is to increase Lindt’s market share. Read More...
Category: Education and Teaching
Author: Kimberly Eddleston
Experimental development and design, trial production and marketing involve a process of matching the Read More...
Category: Applied and Practice
Author: Daniel Forbes
In these tales, the story develops to a point and presents a scenario choice to the reader. Read More...
Category: Education and Teaching
Authors: Whitney Peake and Teran Sundy
Hence, domestic firms in the industry developed mostly independently from the influence of foreign firms Read More...
Category: Theory and Research
Authors: Kristin Brandl , Ram Mudambi and Vittoria G. Scalera
We put those pieces together and started to write a business plan to create a new type of insurance, Read More...
Category: Interviews
Author: Howard E. Aldrich
institutional inertia, bureaucracy, societal discord and political obstacles each present challenges to developing Read More...
Category: Commentary
Author: Jamie D. Collins
A and the other Plan B. Read More...
Category: Applied and Practice
Author: James C Wetherbe
50% of the private sector workforce has no plan at all. Read More...
Category: Practice Insight
Author: Corey Rosen
Set your agenda to prioritize key strategic success factors, independent of actual developments or events Read More...
Category: Applied and Practice
Authors: Claudia Binz Astrachan , Joseph Astrachan and Hermut Kormann
We know that the high failure rate of drugs in development occurs at phase 2 (is it effective? Read More...
Category: Commentary
Author: Phillip Phan