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Retooling Products to Reach New Markets: The Lindt Candy Dilemma
The goal of the product development is to increase Lindt’s market share. Read More...
Category: Education and Teaching
Author: Kimberly Eddleston
To Engage Business Students, Roll Out 'the Barrels'
In these tales, the story develops to a point and presents a scenario choice to the reader. Read More...
Category: Education and Teaching
Authors: Whitney Peake and Teran Sundy
Choosing a Board of Directors for a Family Business
It is often best if the students are familiar with the Barrel family and have developed some directions Read More...
Category: Education and Teaching
Author: Whitney Peake