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companies that seek a global presence perform better if they have easy-to-understand, unambiguous strategy Read More...
Category: Research Insight
Author: Yoel Asseraf
perfect the product or service, or a full array of specialties – including operating, marketing and strategy Read More...
Category: Applied and Practice
Authors: Charles Eesley , Edward Roberts and David Hsu
In response, MNE strategies in India became strongly focused on intellectual property (IP) protection Read More...
Category: Theory and Research
Authors: Kristin Brandl , Ram Mudambi and Vittoria G. Scalera
And I was going to find a way for us to start a company and grow in a niche. Read More...
Category: Interviews
Author: James C Wetherbe
However, as a successful startup grows, the advantage of nimbleness erodes. Read More...
Category: Applied and Practice
Author: James C Wetherbe
the founder’s charismatic identity, and the decoupling of this identity from the organization as it grows Read More...
Category: Theory and Research
Authors: James Hoffman , Ritch Sorenson and Keith Brigham
total product offering for their retooled product, including branding, packaging and promotion strategies Read More...
Category: Education and Teaching
Author: Kimberly Eddleston
Do “business model innovation” strategies work? And which one, among the many, is right for me? Read More...
Category: Commentary
Author: Bill Schulze
Instead, she is essentially outsourcing her company’s innovation strategy to start-ups. Read More...
Category: Applied and Practice
Author: Chunka Mui
Social media, one of the fastest growing industries, is more than a marketing tool. Read More...
Category: Commentary
Author: Dave Feldman