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How Famous Family Firms Use Their History to Connect With Stakeholders
For example, Fondazione Pirelli’s efforts in communicating its legacy are rooted in the idea of “technological Read More...
Category: Research Insight
Authors: Luca Manelli , Vittoria Magrelli , Josip Kotlar , Federico Frattini and Antonio Messeni Petruzzelli
10 Things That Help Family Businesses Preserve Their Legacy
Encouraging family members and employees to voice opinions, ideas, criticisms, and suggestions is valuable Read More...
Category: Applied and Practice
Author: R. Adam Smith