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For entrepreneurs, the ability to test a proposed product or service's uniqueness and appeal has never Read More...
Category: Commentary
Authors: Kimberly Eddleston and Dan Holland
research refers to the additional development work needed to derive a proof of concept, which can be tested Read More...
Category: Commentary
Author: Phillip Phan
Each hypothesis is tested by building the feature and testing market receptiveness with a group of beta Read More...
Category: Applied and Practice
Author: Jon Eckhardt
(While A/B testing was used by software companies in the 1990’s, the technology needed to leverage it Read More...
Category: Commentary
Author: Bill Schulze
Entrepreneurs who want to turn a great idea into a thriving business inevitably need a team that can Read More...
Category: Applied and Practice
Authors: Charles Eesley , Edward Roberts and David Hsu
today, all three phenomena are profoundly reshaping innovation and entrepreneurship, and allowing more ideas Read More...
Category: Commentary
Author: Howard E. Aldrich
The idea that you could pull something up on a smartphone. Read More...
Category: Interviews
Author: Howard E. Aldrich
These VCs can offer a new, unproven firm -- where the assets are the ideas and other intangibles Read More...
Category: Applied and Practice
Author: David Hsu
Through widely-read books, such as "The Innovator’s Dilemma," he popularized the idea of “disruptive Read More...
Category: Commentary
Author: Daniel Forbes
To test this framework, we surveyed 2,000 retailers in Upstate New York. Read More...
Category: Applied and Practice
Authors: Michael Morris and April Spivack