Applied and Practice

An Applied and Practice article provides actionable ideas about how to start, manage, grow or fund a new venture. It should be written to appeal to entrepreneurs, managers, students, policymakers and other players.  Its emphasis should be providing skills, insights and knowledge to help readers achieve success. 

Length: <3,000 words

# of Reviewers: 2


How to Build a High-Performance Startup Team

A strong business idea is not enough. Research identifies five team behaviors that help founders collaborate, solve problems and bring products to market more effectively. Only a small fraction of Read More...

Category: Applied and Practice

Author: Brian Janz

When Customers Don’t Understand Your Startup, Thought Leadership Can Help

Thought leadership marketing can help entrepreneurs educate the market, explain complex solutions and accelerate adoption. As digital technologies continue to fuel the rise of new companies around Read More...

Category: Applied and Practice

Author: Robert Buday