The Odyssey of Isomark's Life-Saving Technology

The Odyssey of Isomark's Life-Saving Technology
Category: Interviews
Author: Jon Eckhardt
Published: June 10, 2015
Updated: June 4, 2018
Views: 2233
Downloads: Full Article PDF

Joe Kremer's company, Isomark, provides life-saving technology that can detect potentially deadly illnesses early through a simple breath test. In this interview Kremer talks about how Isomark was launched with the help of the Wisconsin Alumni Research Foundation.  He also discusses the importance of keeping your cool; how crises in a business can lead to pivot points and new opportunities; and how momentum -- whether it's from a product improvement or a new investor -- helps new and growing businesses break through walls.

Jon Eckhardt
Jon Eckhardt
Richard M. Schulze Family Foundation Distinguished Professor / Wisconsin School of Business & Wisconsin Institute for Discovery / University of Wisconsin-Madison
View Profile

Publication Endorsement Editors

Cite this Article
DOI: 10.17919/X9001V
Eckhardt, Jon. "The Odyssey of Isomark's Life-Saving Technology." 10 Jun. 2015. Web 24 Jun. 2024 <>.
Eckhardt, J. (2015, June 10). The odyssey of isomark's life-saving technology. Retrieved June 24, 2024, from