Building a Company Step by Step, Ch. 8: Introduction to Customer Validation

Building a Company Step by Step, Ch. 8: Introduction to Customer Validation
Category: Interviews
Author: Jon Eckhardt
Published: December 15, 2021
Views: 35525
Downloads: Full Article PDF

 

EIX is featuring interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This interview with Dan Reich explores Chapter 8: Introduction to Customer Validation.

Reich has started several companies, which in total have raised over $100 million in venture capital. He is the co-founder of Troops, a technology company building a mobile customer relationship management system, and Tula, a health and beauty line sold through QVC and at Ulta Beauty stores. 

In this interview with EIX Editor Jon Eckhardt, Reich talks about the importance of testing and experimenting to determine how a product or service will be sold, before committing money, people and infrastructure towards something that may not work out. 

 

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Jon Eckhardt
Jon Eckhardt
Richard M. Schulze Family Foundation Distinguished Professor / Wisconsin School of Business & Wisconsin Institute for Discovery / University of Wisconsin-Madison
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Cite this Article
DOI: 10.32617/729-61b9e98fb7760
Eckhardt, Jon. "Building a Company Step by Step, Ch. 8: Introduction to Customer Validation." FamilyBusiness.org. 15 Dec. 2021. Web 24 Jun. 2024 <https://eiexchange.com/content/building-a-company-step-by-step-ch-8-introduction-to-customer-va>.
Eckhardt, J. (2021, December 15). Building a company step by step, ch. 8: introduction to customer validation. FamilyBusiness.org. Retrieved June 24, 2024, from https://eiexchange.com/content/building-a-company-step-by-step-ch-8-introduction-to-customer-va