We Talk with Wes Schroll, CEO of Fetch Rewards, Softbank's latest Unicorn

We Talk with Wes Schroll, CEO of Fetch Rewards, Softbank's latest Unicorn
Category: Interviews
Author: Jon Eckhardt
Published: April 5, 2021
Updated: December 13, 2021
Views: 52528
Downloads: Full Article PDF

On April 1, Madison, Wisconsin-based company Fetch Rewards became a unicorn, with a $210 million investment round lead by SoftBank VisionFund 2. EIX Editor in Chief Jon Eckhardt interviewed the company's founder, Wes Schroll, on how he built Fetch Rewards in Madison, Wisconsin, into a billion-dollar company. This interview is a preview of our upcoming customer development series that will be launched soon at EIX. 

Highlights

  • Wes was 19 when he started Fetch Rewards in 2013
  • In the startup phase staying focused on learning instead of immediate financial profit metrics can be a path towards finding a novel business model.
  • Fetch Rewards worked closely with a local grocery store to discover the business model. 

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Jon Eckhardt
Jon Eckhardt
Richard M. Schulze Family Foundation Distinguished Professor / Wisconsin School of Business & Wisconsin Institute for Discovery / University of Wisconsin-Madison
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Cite this Article
DOI: 10.32617/644-606b260de7e0e
Eckhardt, Jon. "We Talk with Wes Schroll, CEO of Fetch Rewards, Softbank's latest Unicorn." FamilyBusiness.org. 5 Apr. 2021. Web 21 Jun. 2024 <https://eiexchange.com/content/we-talk-with-wes-schroll-ceo-of-fetch-rewards-softbanks-latest-u>.
Eckhardt, J. (2021, April 5). We talk with wes schroll, ceo of fetch rewards, softbank's latest unicorn. FamilyBusiness.org. Retrieved June 21, 2024, from https://eiexchange.com/content/we-talk-with-wes-schroll-ceo-of-fetch-rewards-softbanks-latest-u