Profile

Member Since 2019

Public Member

Sharon Belenzon

Associate Professor / The Fuqua School of Business / Duke University

Bio: http://www.fuqua.duke.edu/faculty_research/faculty_directory/belenzon/

X profile: @SharonBelenzon

Linkedin: https://www.linkedin.com/in/sharon-belenzon-b6818519/

Interest: Innovation, Strategy

AUTHORED RESOURCES

Should You Name Your Business After Yourself? Research Says It Can Pay Off

17761 views

A study of 1.8 million firms found that businesses named after their owners earned higher returns on assets than firms with other names. Read More...

Should You Name Your Business After Yourself?

12667 views

Research on 1.8 million firms suggests businesses named after their owners may gain a performance advantage while putting the founders' reputation at greater risk. Read More...