Profile
Member Since 2014
EIX Editor
Yasuhiro (Yasu) Yamakawa
Associate Professor / Entrepreneurship / Babson College
AUTHORED RESOURCES
Meet Your New Marketing Team: the Regulators
34762 views
For little-known companies struggling to introduce a new product, regulatory pressure can offer an unexpected benefit: a halo of legitimacy that marketing money can’t buy. Read More...
Babson's Signature Entrepreneurship Course
12734 views
This course, from a top entrepreneurship program, helps freshmen grasp the fundamentals and create economic and social value. Read More...
Shackleton's Antarctic Adventure: Parallels to Entrepreneurship
4500 views
The achievement against all odds illustrates how to prevail when the journey gets harrowing. Read More...
Empathy is Central to Entrepreneurship
3777 views
Successful entrepreneurs not only identify problems that must be solved, but also empathize with the people affected by them. Read More...
EDITOR'S PICKS
The Monk and the Riddle: The Art of Creating a Life While Making a Living
Randy Komisar, 2001This classic on entrepreneurship covers topics from finance to romance for entrepreneurial passion. Its mix of fiction and non-fiction keeps you engaged throughout the book. The ‘deferred life plan’ concept will make you think about personal risk, business risk, and the most dangerous risk of all – to spend your life not doing what you want. Don’t be afraid to fail; embrace failure! https://www.amazon.com/Monk-Riddle-Creating-Making-Living/dp/1578516447