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A Lemonade Stand Project That Teaches Students How to Start a Business

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Students launch real ventures, earn revenue and learn from peers in this experiential entrepreneurship course built around a simple constraint: the spirit of a lemonade stand. Read More...

Will Music Schools Embrace Multimedia Software?

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A brilliant but non-techie entrepreneur's great idea -- helping students share digital audition recordings with music schools -- hit some unexpected issues. Read More...

Pitching and Evaluating a Venture: The Case of TeamGenius

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How can entrepreneurs build a case for external investment, and how do investors evaluate the ventures pitched to them? This case offers some answers to these questions. Read More...

Validation vs. Learning: What Went Wrong With FamDoo?

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The creators of a digital tool for parents to motivate their children had validated their idea through research, but the company failed. This case study and course explore what should have been done. Read More...