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When Kickstarter Campaigns Don’t Deliver: A Case Study of Phenom Fabrics
Introduction In October of 2014, Frances Courtepointe 1 started a Kickstarter campaign for her venture Phenom Fabrics 1 . She promised hand dyed fabric "fat-quarter" cuts - a 18” x 22” Read More...
Category: Theory and Research
Authors: Eden Blair and Tanya Marcum
'L3C' Designation Doesn't Matter to Consumers
In the alphabet soup of corporate structuring, being an “L3C” says that a company is committed to social or environmental goals as well as its stockholders. Unlike the nonprofit Read More...
Category: Theory and Research
Authors: Eden Blair , Tanya Marcum and Veronika Koubova