Manufacturing

Abundant Marketing Resources Can Hinder Family Firm Innovation

Most people would agree that businesses benefit from three core marketing resources: strong market knowledge, great relationships with customers and suppliers, and a sterling public image, brand, and Read More...

Category: Research Insight

Authors: Qilin Hu , Mat Hughes and Paul Hughes

Helping Diabetics Be Comfortable in Their Own Shoes

Editor's Note: This is the first in a series of articles featuring past winners of eFest , EIX's undergraduate business plan competition, and their journey since then. Vidhan Bhaiya, CEO of the Read More...

Category: Student Feature

Author: John Buday

How to Sell When You Have Never Sold Anything Before

Steven Mould built Flint & Flame by combining confidence, passion and product belief with a willingness to listen to customers and refine the offer. Entrepreneurs must believe in their products or Read More...

Category: Commentary

Author: Kimberly Eddleston

Interviewee: Lisa Lazure , Steven Mould