Marketing
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It’s been well documented that the design of a label or logo can play a big role in shaping what people think of a brand and whether they buy (Luffarelli et al., 2018; Stamatogiannakis et al., Read More...
Category: Research Insight
Authors: Ammara Mahmood , Jonathan Luffarelli and Mudra Mukesh
These are turbulent times. Battered from the pandemic’s economic hardship, and following the murder of George Floyd in Minneapolis on May 25, 2020, citizens of all races, ages and other Read More...
Category: Commentary
Authors: Claudia Binz Astrachan , Angelo Perryman , Torsten Pieper and Howard Stevenson
Entrepreneurship comes in different forms, and the experience of being a solo entrepreneur - or a “company of one” - is a form that’s attracting a great deal of interest today. In this Q&A we Read More...
Category: Interviews
Authors: Sarah Lempa and Daniel Forbes
Measures to “flatten the curve” of the COVID-19 pandemic, such as limiting public gatherings and forcing the extended closure of non-essential businesses, have created one of the direst threats Read More...
Category: Commentary
Authors: Theodore L. Waldron and James C Wetherbe
Sometimes an innovator or new company has an idea for a product that seems to have blockbuster potential -- only to fizzle and flop. Why does this happen? In this interview with EIX's Kim Eddleston, Read More...
Category: Interviews
Author: Kimberly Eddleston
Interviewee: Stephen L. Golden
I grew up in Ireland, and my family hails from Ballyhaunis in County Mayo. Dad was a small business owner, who used his trusty cab to provide service to our neighbors. Dad provided my first exposure Read More...
Category: Case Studies
Authors: Kieran Folliard and Eapen Chacko
Years ago, millions of consumers discovered something that they never knew they needed: TIVO, which ultimately would change the way they watched television and disrupt an entire industry. That Read More...
Category: Commentary
Author: Eden Blair
Entrepreneurial legends like Steve Jobs -- who created blockbuster products without asking anyone if they wanted them – anticipated the market. Many other entrepreneurs have great ideas that never Read More...
Category: Commentary
Authors: Sharon Alvarez , Kathleen Allen and Lars Oddsson
As online crowdsourcing has shown, people will support a proposed business or cause that moves them. For entrepreneurs, the ability to test a proposed product or service's uniqueness and appeal has Read More...
Category: Commentary
Authors: Kimberly Eddleston and Dan Holland
Sleepovers at mattress stores, banks that allow depositors to set their own maturity dates on certificates of deposits, a bowling alley that charges by the number of pins that the bowler knocks Read More...
Category: Education and Teaching
Author: Michael Morris