Profile
Member Since 2023
Public Member, EIX Editor, Reviewer - EIX
Dr. Yoel Asseraf
Head of MBA (Chair) / MBA / Ruppin Academic Center
AUTHORED RESOURCES
Simple Rules Can Power Up Your Global Strategy
47998 views
As Lego, Unilever, and Apple have shown, a simple but memorable strategy statement can create a common mindset, regardless of cultural and language differences. Read More...
Entrepreneurs Need an Agile Mindset and Agile Slack
200545 views
Companies must view change as a strategic opportunity -- and set aside enough resources to seize those opportunities quickly. Read More...
Responsible Creativity: Turning Ideas into Business Reality
1051235 views
Without the guardrails of marketing capabilities and disciplined execution, unbridled creativity can hurt financial and strategic results, a study of international ventures showed. Read More...
Agile Companies Need Both Freedom and Discipline
334 views
True agility is not about abandoning structure. Research suggests that companies need an agile culture that allows for creativity, market focus, and disciplined execution. Read More...