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Member Since 2024
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Natalia Vershinina
Professor / Entrepreneurship, Strategy and Innovation / Audencia Business School
X profile: @ProfVershinina
AUTHORED RESOURCES
When the Family Leaves the Business, Can Their Values Remain?
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Researchers explored how the Cadbury family’s Quaker values, which prioritized honesty and fairness, have endured even after the confectioner was sold to Kraft. Read More...