Storytelling
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Research shows how to tailor your narrative for nascent, emergent, and mature markets—so investors and customers instantly “get it” and act. Founders face a constant challenge: they need Read More...
Category: Research Insight
Authors: Jonathan Preedom , Shannon Younger and Chad Navis
Values can form a strong foundation for a family business. Through shared values, we feel united and form a bond of culture, history, and pride. This bond can motivate each member of the family to Read More...
Category: Practice Insight
Author: Eva Fischer Hansen
This classroom exercise integrates LEGO � Serious Play � (LSP) during the Ideation process. This exercise helps students to learn the concepts of collective creativity and results in 100% Read More...
Category: Education and Teaching
Author: Jing Betty Feng