Product Development
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Seed stage entrepreneurs must grapple with how they will scale their businesses. While this process includes many steps, discovering the proper product/market fit for the business is critical early Read More...
Category: Applied and Practice
Author: Jon Eckhardt
In the private sector, collaboration between the people who develop and commercialize new technologies is essential to a successful new venture. But in the college setting, Conflict of Interest Read More...
Category: Commentary
Author: Liz Christenbury
Years ago, millions of consumers discovered something that they never knew they needed: TIVO, which ultimately would change the way they watched television and disrupt an entire industry. That Read More...
Category: Commentary
Author: Eden Blair
Entrepreneurial legends like Steve Jobs -- who created blockbuster products without asking anyone if they wanted them – anticipated the market. Many other entrepreneurs have great ideas that never Read More...
Category: Commentary
Authors: Sharon Alvarez , Kathleen Allen and Lars Oddsson
Innovation is a kind of Holy Grail in the world today. Companies strive for it, consumers often reward it, and policy-makers say we need more of it. But many people still find themselves asking, Read More...
Category: Applied and Practice
Author: Daniel Forbes
The purpose of this exercise is to help entrepreneurship students understand the importance of retooling products to reach new markets. In this exercise students are required to generate and then Read More...
Category: Education and Teaching
Author: Kimberly Eddleston
In the late 1990’s and into the early part of this century, computers didn’t work well. They had software issues, hardware issues, customer knowledge problems and long hold lines if you could Read More...
Category: Applied and Practice
Author: Sean Skelley
Entrepreneurs must understand whether they need a traditional business plan, a minimum viable product, customer discovery or rapid market testing. By William Schulze, Robert Wuebker, and Gerry Read More...
Category: Commentary
Author: Bill Schulze
Versare, which makes portable walls, fold-down beds, and similar products for businesses and institutions, is an entrepreneurial venture in crisis. They have received a fax from a distributor that Read More...
Category: Case Studies
Author: David Deeds
New tools, shared maker spaces and crowdfunding platforms are making it easier for entrepreneurs to develop products, test ideas, raise money and bring innovations to market. Not too long ago, Read More...
Category: Commentary
Author: Howard E. Aldrich