Retail Trade

How College Nannies and Tutors Overcame a Major Barrier to Franchising

Joe Keeley believed franchising could scale College Nannies and Tutors, but an insurance problem threatened the model. Persistence ultimately helped turn the obstacle into an advantage. Joe Keeley, Read More...

Category: Case Studies

Author: Mark Spriggs

Five Ways Best Buy Builds Customer Loyalty Through Employees

Best Buy improves customer loyalty by hiring well, training employees, expanding service, rewarding ideas and encouraging experimentation. Most businesses say that they put the customer first. Yet Read More...

Category: Applied and Practice

Authors: Richard Schulze and Kimberly Eddleston

When Customers Don’t Understand Your Startup, Thought Leadership Can Help

Thought leadership marketing can help entrepreneurs educate the market, explain complex solutions and accelerate adoption. As digital technologies continue to fuel the rise of new companies around Read More...

Category: Applied and Practice

Author: Robert Buday

How Dick Schulze Built Best Buy: Leadership, Resilience, and Business Innovation

After a tornado destroyed his business, Dick Schulze saw what others missed. His response forever changed consumer electronics retail. Dick Schulze, the founder of Best Buy and EIX, shares his Read More...

Category: Interviews

Author: James C Wetherbe

What Every Entrepreneur Can Learn from FedEx and Best Buy's Biggest Risks

Discover how Fred Smith and Dick Schulze made "bet-the-company" decisions that transformed two startups into global business icons. Entrepreneurial startups have the advantage of nimbleness that Read More...

Category: Case Studies

Author: James C Wetherbe