Innovation
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This classroom exercise helps students test startup assumptions quickly using surveys, interviews and A/B testing, then use the evidence to refine their ideas. Many entrepreneurship classes focus on Read More...
Category: Education and Teaching
Author: Ethan Mollick
Large companies may overlook promising products and markets. Entrepreneurs can turn those neglected opportunities into useful products and successful businesses. Entrepreneurs play a huge role in Read More...
Category: Commentary
Authors: Daniel Forbes and Eden Blair
Entrepreneurs can develop empathy by observing people directly, setting aside assumptions and learning from real-world experience before designing solutions. Successful entrepreneurs not only Read More...
Category: Commentary
Authors: Yasuhiro (Yasu) Yamakawa and Brett Smith
Students create unconventional but workable marketing ideas for real companies while learning how innovation can reshape products, pricing, promotion and distribution. Sleepovers at mattress stores, Read More...
Category: Education and Teaching
Author: Michael Morris
Wakefield Seafoods turned king crab from an unwanted catch into a major industry by inventing harvesting methods, creating demand and surviving repeated setbacks. While king crab fishing is among the Read More...
Category: Case Studies
Author: Sharon Alvarez
Innovation means more than having a new idea. This guide explains what innovation is, why it matters, and how it differs from and overlaps with entrepreneurship. Innovation is a kind of Holy Grail in Read More...
Category: Applied and Practice
Author: Daniel Forbes
EIX offers free case studies, classroom exercises, articles, videos and teaching modules to help educators bring entrepreneurship to life. Are you looking for high-quality new material to enrich your Read More...
Category: Commentary
Author: David Deeds
Scimed Life Systems and Edwards Life Sciences show how established companies can disrupt their own products and customers before competitors do it for them. One of the benefits of achieving “late Read More...
Category: Theory and Research
Author: John Seaberg
YOXO Founder Jeff Freeland Nelson shares lessons on creativity, product failure, angel funding and why future entrepreneurs may benefit from studying theater. Jeff Freeland Nelson has some unusual Read More...
Category: Interviews
Author: Daniel Forbes
GoDaddy executive Steven Aldrich shares lessons from startups and scaling businesses, including why entrepreneurs should start before they feel fully prepared. More than 20 years ago, Steven Aldrich Read More...
Category: Interviews
Author: Howard E. Aldrich