Innovation
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Entrepreneurs must understand whether they need a traditional business plan, a minimum viable product, customer discovery or rapid market testing. By William Schulze, Robert Wuebker, and Gerry Read More...
Category: Commentary
Author: Bill Schulze
The chief innovation officer of a Fortune 500 company recently relocated to a Silicon Valley outpost far from her corporate headquarters. She now spends most of her time holding court with venture Read More...
Category: Applied and Practice
Author: Chunka Mui
Designed for strategy and entrepreneurship classes at the undergraduate and graduate level, this activity challenges students’ mental models and sets the stage for a fruitful discussion about Read More...
Category: Education and Teaching
Author: Dan Holland
For little-known companies struggling to introduce a new product, regulatory pressure can offer an unexpected benefit: a halo of legitimacy that marketing money can’t buy. While many might argue Read More...
Category: Theory and Research
Authors: Yasuhiro (Yasu) Yamakawa , Reiko Kishida , David Deeds and Bill Schulze
New tools, shared maker spaces and crowdfunding platforms are making it easier for entrepreneurs to develop products, test ideas, raise money and bring innovations to market. Not too long ago, Read More...
Category: Commentary
Author: Howard E. Aldrich
Time and money are two crucial resources, but they are significantly different. Money not used today can be saved and used later if we so choose. Time, on the other hand, marches on and gets used up Read More...
Category: Commentary
Author: James C Wetherbe
Discover how Fred Smith and Dick Schulze made "bet-the-company" decisions that transformed two startups into global business icons. Entrepreneurial startups have the advantage of nimbleness that Read More...
Category: Case Studies
Author: James C Wetherbe