Applied and Practice
An Applied and Practice article provides actionable ideas about how to start, manage, grow or fund a new venture. It should be written to appeal to entrepreneurs, managers, students, policymakers and other players. Its emphasis should be providing skills, insights and knowledge to help readers achieve success.
Length: <3,000 words
# of Reviewers: 2
Before buying a franchise, learn how to use the FDD to spot risks, costs, churn, and signs of system health. If you're looking into franchising, you've likely seen the Franchise Disclosure Document Read More...
Category: Applied and Practice
Authors: Peter Birkeland and John Francis
Research on restaurant chains shows why franchising can turn a proven business concept into a self-reinforcing growth engine. First in a series on franchising Competition in service industries that Read More...
Category: Applied and Practice
Author: Steve Michael
Herd behavior in startups is not just about incentives. It is also about how ecosystems signal which ventures deserve attention, capital, and recognition. Spend time in any entrepreneurship ecosystem Read More...
Category: Applied and Practice
Author: Kyle Scott
Daughters can become strong and credible successors when families involve them early, clarify authority, support professional development, and make room for new models of leadership. While daughters Read More...
Category: Applied and Practice
Authors: Simon Caspary and Tom Rüsen
Founders and leaders often seek outside advice to reduce uncertainty, but conflicting counsel can create hesitation instead. Here’s how to turn advice into usable input without losing judgment, Read More...
Category: Applied and Practice
Authors: Oleg Petrenko and Mark Zweig
Many companies build better products and still lose. Netflix shows that innovation is not just invention or launch: It is getting people to switch, stay, and make your solution the new default. Over Read More...
Category: Applied and Practice
Author: Kevin Fee
Standard startup advice assumes room to experiment. Experts explain why many Black founders must prioritize survival sooner—and how ecosystems and support programs can respond. Startup guidance is Read More...
Category: Applied and Practice
Authors: Casey Frid and Trey Lewis
Your first idea doesn’t matter. What’s important is being able to reevaluate when circumstances change and to see your skills as building blocks rather than remnants of a past venture. Starting a Read More...
Category: Applied and Practice
Author: Jacob Hoekstra
This structured framework helps you narrow thousands of options to a short list—by balancing personal fit, economics, industry trajectory, and franchisor quality. If you want to become a Read More...
Category: Applied and Practice
Authors: Peter Birkeland and John Francis
In ETA, the best deals align price and uncertainty through smart structure—not optimism. Structure is how risk—and money—actually moves between buyer and seller. Fourth in a Series Finding the Read More...
Category: Applied and Practice
Author: David Deeds